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An in-depth annual review for one of the UK's most dynamic and successful companies
- commissioned by the SAGA Group at the point when former owner Roger De Haan
had decided to sell the business. This document supported the sale process which
eventually led to a management buyout backed by private equity firm Charterhouse
valued at £1.35bn ($2.43bn). Objective:
To communicate the many facets of SAGA Group's business which focuses on delivering
high quality services to the 50+ market including travel, insurance and other
financial products, radio stations and one of the UK's most popular subscription
publications, SAGA Magazine. This striking, innovatively designed piece features
sector reviews by key members of the SAGA senior management, as well as 'cameo'
profiles of staff members from all corners of the business, customer case studies
and financial data. Gathering and collating such a large volume of information
demanded regular direct contact with a wide range of SAGA managers and other staff. Download
SAGA Review as pdf (3.7mb)
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JohnstonWorks graphic designers copy
sample - - - - - - - - - - - - - - - - - - - - - - - - - 
Saga
serves people
aged 50 and over through a range of products and services designed specifically
for them. We work hard to understand our customers’ lives and needs, striving
to promote the best value and service, and to build lasting relationships by communicating
directly with our customers. Our
integrated marketing approach enables us to present all our services to all our
customers, a strategy that underpins the company’s consistently positive
financial results. People aged 50 and over come to Saga for insurance services,
financial and investment products, the widest range of holidays, and cruises.
Our award-winning magazine and radio stations are dedicated to serving this audience.
Whatever
we do, we are always looking ahead, constantly evolving and improving our products
and services to meet the needs of an expanding and fast-changing market. | 
